Pepsi x Shaq - On set VFX shoot supervision, VFX creative director - Udesh Chetty
An unforgettable shoot, featuring the legendary Shaquille O'Neal, along with a standout cameo from 90's sensation Skeel-0. Shaq's infectious energy and charisma lit up the set, creating a fun and engaging atmosphere. The release of this spot was a hit, sparking significant attention and discussions across various online platforms and social media.
Xbox x Rockstar x Mountain dew - VFX supervision, VFX creative director - Udesh Chetty
This engaging spot was a unique collaboration featuring Pepsi's powerhouse brands: Rockstar Energy Drink, Doritos, and Mountain Dew, paired perfectly with Xbox and the highly anticipated AAA game, Starfield. Filmed on a sound stage in LA, our project involved extensive VFX work to meticulously craft the world around the live-action game characters, resulting in a visually stunning and immersive experience.
Pepsi x Apple Music x Bad Bunny - On set VFX shoot supervision, VFX creative director - Udesh Chetty
With massive brand names and the hottest music artist on board, we embarked on a high-octane shoot at a public pool, accompanied by a cast of 300 extras. Working alongside renowned music video director Dave Myers, our team skillfully integrated an array of invisible visual effects into this exhilarating spot. Despite the tight shoot schedule and post-production timeline, we sprinted from beginning to end, ensuring a seamless and captivating final result.
NBA Finals 2023- On set VFX shoot supervision, VFX creative director - Udesh Chetty
We set off on an incredible 4-day shoot in the vibrant city of LA, accompanied by esteemed personalities like Magic Johnson, Tony Hawk, and Jimmy Kimmel, who brought their star power to this exhilarating project. To amplify the scale and emotional impact of the visuals, we employed intricate visual effects on selected scenes, while the unmistakable voice of John Malkovic provided a captivating narration.
NBA Playoffs 2023- On set VFX shoot supervision, VFX creative director - Udesh Chetty
We had an absolute blast creating this captivating commercial, which called for an abundance of mesmerizing VFX! Teaming up with our esteemed partners at Translation, we reveled in the exhilarating shoot and post-production process. Our exceptional collaboration and dedication enabled us to skillfully craft each scene with remarkable efficiency, delivering this spot just in time for the playoffs!
NFL Superbowl 2023 - On set VFX shoot supervision, VFX creative director - Udesh Chetty
Our team was entrusted with the prestigious 90-second timeslot for the NFL's flagship commercial during the Super Bowl. The immense pressure and demanding deadline kept our team's adrenaline surging throughout the entire process. Witnessing Diana Flores' exceptional talents during the shoot served as a driving force for our team to push their boundaries as well.
Squarespace - On set VFX shoot supervision, VFX creative director - Udesh Chetty
Our team had the privilege of traveling to Prague to collaborate with the renowned Sam Brown for this extraordinary shoot. Witnessing the expertise of the master set builders as they meticulously crafted each individual set piece was truly inspiring. Through extensive previsualization, we successfully determined the motion-controlled camera transitions between the sets, ensuring a seamless and captivating final product.
Squarespace - On set VFX shoot supervision, VFX creative director - Udesh Chetty
In continuation of the captivating campaign shot in Prague, our team ventured beyond the familiar confines of the sound stage for a challenging night shoot at a quarry in the countryside. Braving the freezing temperatures, the experience evoked mixed emotions. However, the exceptional outcome of the commercial and the remarkable post-production results undeniably justified our efforts, culminating in a visually stunning spot.
NBA Playoffs 2022 - On set VFX shoot supervision, VFX creative director - Udesh Chetty
After a shoot which spanned, Cleveland, Atlanta, New York and LA, we had to sprint to get this commercial done before the playoffs. Luckily we had a kick ass team which made the post pretty smooth. We designed and built the fictitious NBA lane arena. Meeting Ludacris at the shoot was definitely the highlight for me.
NBA 75th Anniversary - On set VFX shoot supervision, VFX creative director - Udesh Chetty
The demanding shoot for this commercial required careful coordination of the NBA players' schedules and filming them at separate locations for seamless compositing in post-production. Additionally, we skillfully augmented the locations in post to align with the envisioned fictitious NBA lane town.
Samsung - On set VFX shoot supervision, VFX creative director - Udesh Chetty
A much welcome trip back to my second home, Cape Town, for this shoot. Extensive visual effects were needed to visualize the near future setting for the film. The highlight was definitely spending a night shoot in the incredible architectural marvel that is - the Zeitz Museum.
Samsung - On set VFX shoot supervision, VFX creative director - Udesh Chetty
On another fortuitous work trip to Cape Town, I had the opportunity to work on a follow-up Samsung commercial. The project was inspired by the upcoming Olympics in Japan, and I was grateful to be a part of its creation.
Samsung - On set VFX shoot supervision, VFX creative director - Udesh Chetty
The flagship commercial to announce the launch of the highly anticipated Samsung Galaxy S9 phone. We travelled down to a jam packed shoot in and around Mexico city. Some fun live action moments were edited to beautiful CGI renderings of the phone.
Hinge - On set VFX shoot supervision, VFX creative director Udesh Chetty
Definitely a challenging role for the actor to play different versions of himself, take after take, with multiple lines to remember per character. On the other hand, the well planned setup for VFX made the post production execution pretty seamless and straight forward.
Upwork - On set VFX supervision, VFX Creative director - Udesh Chetty
Over to Lisbon to shoot with the amazing director Ivan Zacharias. A brilliant concept, supremely high production value and equally great supporting VFX garnered this whimsical spot a cool win as Shot's Ad of the Week.
Caesars App - On set VFX supervision, VFX Creative director - Udesh Chetty
Vince Vaughn in top comedic form in this hilarious spot for Caesars. Pretty simple supplementary VFX needed to spruce up Vince's office - set extensions and adding the exterior environment, but fun nonetheless with this star studded cast on the shoot.
Jimmy Johns - On set VFX shoot supervision, VFX creative director - Udesh Chetty
What a hilarious performance from Brad Garrett in this cinematic commercial directed by feature film director Craig Gillespie. Shot at various locations around LA. The biggest VFX setup in this spot was the huge billboard catching fire, falling and destroying a parked car.
Caesars Palace - On set VFX shoot supervision, VFX creative director - Udesh Chetty
Featuring the comedic swagger of J.B Smoove as Caesar and with Halle Berry as Cleo(patra). Two and a half weeks in Las Vegas for this shoot, a bit too long for my liking as its not really the ideal place for a work trip. A cool commercial to work on though.
State Farm - On set VFX shoot supervision, VFX creative director - Udesh Chetty
Incredible directing by the talented Hoffman/Metoyer on this piece. The VFX heavy scenes took a lot of pre planning, especially the boy riding his bicycle through fast moving traffic. The tornado scene required huge wind machines and practical debris blowing around to achieve a realistic effect.
Visible - On set VFX shoot supervision, VFX creative director - Udesh Chetty
Kevin Bacon heads up this comedic spot for Visible. Ironically there is a lot of invisible VFX throughout. We set a stuntman on fire practically but his performance did not work in the edit. Fortunately we were able to set him on fire with VFX using a rehearsal performance.
Toms - VFX shoot methodology, VFX creative director - Udesh Chetty
A lot of pre planning had to go into this charming commercial for TOMS shoes directed by Iqbal Ahmed. Three cameras were focused on the talent wearing the shoes on set. We used a combination 3d animation and 2d compositing to the create the final effect.
Allstate - VFX shoot supervision, VFX creative director - Udesh Chetty
Another installment in Allstate Insurance's long running campaign featuring the character Mayhem, played by Dean Winters.
T.I.M. - The Invisible Me - VFX Creative Director - Udesh Chetty
A short film featuring the song Mr. Sandman by SYML. Director John Grammatico approached us to create an invisible character - TIM. A story about feeling unnoticed and searching for acceptance.
Pluto TV - VFX shoot supervision, VFX creative director - Udesh Chetty
The glamorous Drew Barrymore starring as the spokesperson for Pluto TV, a new streaming service.
She was quite a trooper on set, as she spent half a day hung up on wires in front of a blue screen. The stylized look of the spot created a sense of whimsey to compliment the tone of the campaign.
Cadillac - Lead VFX Artist - Udesh Chetty
Cadillac sets itself apart from the herd in it's latest campaign, ‘Dare Greatly’, which premiered during the 2016 Oscars. The series of stylish spots was created by Publicis, who worked closely with The Mill, to achieve the slick, final look.
The Walking Dead Mobile Game - VFX creative director - Udesh Chetty
Working with limited extras on set, in post we duplicated the zombies to make it feel like a full scale zombie invasion. A lot of additional atmospheric visual effects were also added to achieve a grander cinematic look.
Prudential - On set VFX shoot supervision, VFX creative director - Udesh Chetty
This is one of my favourite commercials from a little way back in South Africa. Working with the renowned commerical director, Keith Rose, this commercial went on to win a Craft Gold Award for visual effects at the Loerie awards in Africa and the middle east.
Prudential - On set VFX shoot supervision, VFX creative director - Udesh Chetty
A ton of preliminary experimentation was required to create the vintage look of the footage in the Prudential commercial. This ‘making of’ video outlines the process.